Building a Pipeline is More than a Pipe Dream
Posted by Jessica Miller-Merrell
“Pipe dreams” refer to the visual hallucinations that occur after smoking a pipe full of opium. Despite the term’s origins, today, people refer to a pipe dream as an impossible goal. For many a recruiter with a bare pipeline, finding the tricks to keeping it full and flush may seem like a pipe dream.
Fear not, a full pipeline can be more than a hallucination. There are tried and true methods you can immediately implement to augment or streamline your current candidate recruitment process to continually drive new candidates – particularly qualified candidates – into your resources pool. Having a full pipeline takes a proactive approach.
Resources for recruiting may be lean, but getting and keeping a fresh pool of candidates doesn’t require a big budget. With creativity and engagement, you can attract top talent and keep your pipeline full.
Top Tips for Attracting Candidates
Candidates like to be engaged. Everyone wants to feel wanted, and having one’s ego stroked can help turn a candidate’s eye and attention in the right direction. Letting your candidates know that you are only interested in (and are staffed with!) the industry’s best can be the first step in engaging them in the process and getting them into your pipeline. Having a deeper relationship with your candidates can set you apart from the competition, but to begin that relationship, personally connecting and letting candidates know they have piqued your interest and why is the first step to starting a long-term conversation.
Go to Your Candidates
In a world where nearly everything seems to be mobile and social, finding top talent means jumping into new technologies head first. Facebook, Twitter, and LinkedIn are now being used by successful recruiters to source new candidates, start conversations, and fill pipelines. Creative recruiters are tapping into Pinterest, Instagram, and other technologies as they emerge, to be the first to engage qualified candidates by honing in on interests and using market segmentation in ways never before possible.
Recruitment is Continuous
You shouldn’t shop for new talent only when it’s needed. By then, it can be too late for you and your company. This is why building a full pipeline is critical. Forecast the needs to come, start conversations, and engage talent of all kinds on a continual basis to keep your behind covered. Most importantly, communicate regularly with talent once you bring them into your pipeline. Be open and honest. Not having information or feeling misled about opportunities can cause mistrust that jeopardizes your company brand and leads to frustration.
Be Honest with Yourself
Numbers don’t lie. Examine your ROI and establish a reporting system of HR Metrics like employee tenure, revenue per employee, and cost per hire to determine which methods work and which don’t. Once you get a better picture, take a look at what isn’t working and determine why. Maybe the process needs to be adjusted or maybe it’s outdated and needs to be eliminated. In today’s world, change is a part of everyday life, and it’s important that we don’t hold onto the old just because it’s the way we have always done it.
Don’t Blow Smoke Up Your Pipeline
The number one key to success as a recruiter is to be genuine and honest about you, the opportunity, and the company. Depending on the size of your company, you may be the first (and only) contact a potential candidate ever has with your brand. This is your time to let your personality shine. The most successful industry personalities are in it because they love people and building relationships.
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Jessica is listed as the 2nd most influential recruiter online and as the 8th most powerful woman on Twitter. She is the author of Tweet This! Twitter for Business, a how-to business guide for Twitter users. She also writes for a number of leading publications, including Fortune, HR Magazine, SmartBrief, and HR Executive Magazine.
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