How Do You Measure Employee Engagement?
Posted by Eric Friedman
Conducting a company survey can give higher-ups vital information about the current mindset of their employees. This information can help reduce turnover and raise retention rates across your entire company. Learning to create, distribute, track, and follow up on company surveys is extremely important—without it the information gathered is useless. Having trouble knowing where to start with your new company survey? Here are a few suggestions.
Focus on key areas of your business
Before you start to ask questions, you’ll want to have a general focus and an overall goal for the survey. Break the survey up into specific categories that highlight the most important aspects of your business. These categories can include company culture, workload, supervisory practices and fairness, interactions with co-workers, and rate of pay.
Think of legitimate survey questions.
Craft your questions carefully. You’ll want to make the survey as specific as possible. If your questions are too broad you’ll get responses and information that isn’t necessarily useful. Be sure to stay away from any biases when creating the questions and be careful that you are not targeting certain demographics, because if you do the results will be inaccurate.
Record your results carefully
It’s best to have an outside department, one that isn’t affected by the actual survey, tally the results. This helps avoid having any of the results skewed to match their expectations or to make themselves look good. If employees are happy, that means the supervisors are doing their jobs–and vice versa. Never put someone directly affected in charge of this process.
Track changes and benchmark results
Having a one-time survey doesn’t provide your company with the necessary data to really see how well a department is performing. Create an initial survey and then give the same survey year after year, or more often if appropriate, to see how the company culture is performing. One of the best examples of this is CarMax’s employee survey, because it shows how employees feel about their department, inter-departmental communications, and the overall aspect of the store. This information is critical to help determine the best course of action when you go about fixing the shortfalls in the company.
Gathering information through a company survey is beneficial only if corporate leaders act upon the information they receive. Whether this comes in the form of implementing new programs or providing resources to employees, you can use survey results to direct efforts to strengthen the weak spots in your company culture.
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Eric Friedman is the founder and CEO of eSkill Corporation, a leading provider of Web-based skills testing for pre-employment and training. With academic degrees in Psychology and Business, and experience with both mature and expansion-stage company growth, Eric has focused on how best to hire and motivate team members to be the best they can be for their companies.